Chief Technology Officer & Photographer | Irvine, CA

Header Image SEO – is it trickery?

Ok, so I have this client, which will remain nameless, but he’s currently attending a SEO seminar in CA and apparently there is some guy from Google there. Well, my client starts asking him about different SEO topics, one of them being SEO spam – or basically just trying to trick the search engines.

I did some SEO work on his site a few months back, and one of the main changes was to switch up his header so that when CSS was disabled, there would still be descriptive text read by crawlers because the hidden span would then be shown – as it was hidden using CSS. He asked the Google guy if this considered spam and sure enough, Google guy says yes, but Chuck believes different – hell, I know of several other sites that are developed this way, are they doing it wrong too?

Google says no to text behind an image or text hidden by CSS – but I’m describing the image – so am I wrong?

Can I have some support here? Basically its like this – an H2 tag with a background image set via CSS, within the H2 tag, there is a span with a class tagged to it to hide the text – that’s it. When the CSS is turned off, the hidden text appears – thus a web crawler can read it as it contains valuable information describing the content of the site and is basically a textual representation of the image. Can someone put up some supporting links to information to support either side (mine or Google guy)? I know Google is great and all, but that doesn’t mean all their employees know everything – for all I know, Google guy could be the receptionist for the kid center…