I recently launched a new site for a friend of mine – BajaSurVacationRentals.com.
The original site was created in ColdFusion and has been active for quite some time, however, the good people at BajaSurVacationRentals.com were experiencing not only downtime, but they have been overspending with Google Adwords to essentially “buy traffic” (not conversions), and have been hitting a cap when trying to expand.
My friend Erica, who is the Director of Sales & Marketing there, approached me about how they could expand because she was consistently hitting a wall with their current developer. I took a look at the site and suggested that the site be written in PHP using the CodeIgniter framework to ensure that even if I get hit by a bus, there are more PHP developers out there than there are ColdFusion developers, and PHP is not so much of a dying technology.
Erica wanted to keep the look & feel of the site, so I basically spruced it up a little, and completely re-wrote the whole site (custom CMS included) in PHP & CodeIgniter.
We’re currently working on an SEO strategy to build traffic mainly organically instead of paying thousands of dollars buying traffic from Google. After a little over 1 week after launch, the site is ranking quite highly on popular keywords for cabo rentals per my reports from the best keyword ranking tool out there.
I’ve heard there are some good deals to be had on both airfare and villa rentals in cabo these days…maybe you should go check the site out and plan a trip down to cabo?
Oh yeah…they also are on twitter as @caborentals – follow them for special announcements and so forth.