Chief Technology Officer & Photographer | Irvine, CA

Emotionally Engaging Lifestyle Ads

We have a client that we’re working with right now that sells a product for people with limited mobility due to a disability, and we had an amazing brainstorming session yesterday about the direction. This brainstorming session led me right back in to the theme of day #3 of the BOLO conference – story telling (from my perspective of course). Maybe I’m a little behind as far as online marketing/advertising goes, but I’m pretty sure everyone hasn’t gotten on board with this just yet.

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Jersey Shore Workout Game

So tonight the big premier of Jersey Shore Season 4 is tonight, and I’m stoked! This show is like watching 1 train wreck after another…I really can’t get enough. I’ve devised a little “jersey shore workout game” that everyone can play while watching the show…and here’s how you do it…

You’re going to need the following: workout clothes, dumbbells (optional), and doorway pull up bar (optional). Actually, all of these things are optional, all you really need is to just get off your ass and get to working out.

Ok, so here is how the game goes (I literally just came up with this whole thing a minute ago):

Game Play (Prior to the show)

Come up with about 3-5 different workouts that you can do that will hit different muscle groups. Some easy choices are pushups, pullups, dips, curls, lunges, and squats. Every player must agree on the selection of exercises, and the order in which they will be executed.

Game Play (During the show)

When watching the show, there will be plenty of commercial breaks. When the show goes to commercial break, select 2 exercises from the list of exercises and perform those exercise to muscle failure. Make sure you keep track of the amount of reps you do, as that will be how winning the game is determined.


After the show is over, add up how many reps you did for each of the pre-determined exercises. Points are based on how many players are playing the game with you during the episode. Let’s say that you and 3 of your friends are watching an episode together. The total amount of points that can be achieved per exercise is 4 points. If you came in first place (by having the most reps), you would get 4 points, if you came in second place, you’d get 3 points, and so on. Determine points for each person for each exercise, then add up all the points for each person. The person with the most points wins.


What do you win? Well…in Jersey Shore fashion, each player that didn’t end up in first place (the winner doesn’t have to buy any drinks), has to buy “x” rounds of drinks, where “x” is the place that you came in. If you came in 2nd place, you’d have to take everyone out and buy 2 rounds of drinks, if you came in 4th, you’d have to buy 4 rounds of drinks, and so on.

And that’s about it. You’ll get your swell on doing the exercises, and then you get to go out and get drunk. MVP would be proud!!!

Day #4 – The Dawn of Eating

Oh my fucking god. I think I ate enough food yesterday to feed a small village in a 3rd world country. Trying to get used to eating so much is kicking my ass, but I know it’s going to be worth it in the end. I swear it’s like I eat, then I’m over it, and then all of a sudden, my phone is blowing up that I need to eat again. Are you kidding me?!?!

It could be worse…I could be stuffing donuts and baconator’s down my throat, but I’m not, I’m actually getting good, clean food. Oh…and my water intake is finally back up, and I’m not pissing every 30 minutes. You know how irritating it is to wake up every 30 minutes in the middle of the night to pee?

So any who…keep on keepin’ on…95 days to go.

Day #3 – Only 97 more!

Like Ice Cube said…shit…I guess about a decade or so ago (side note: I’m old)…today has been a good day!

Today was the first day that I ate all 6 meals – on time. It’s hard getting in to a groove of eating that many meals when you’re used to the standard 3 – or in my case, the 2 maple donuts in the morning plus overeating at lunch, then it’s usually a toss up for dinner, but Chipotle was always on the menu.

Damn…I miss Chipotle…haven’t had it in like a week. :-(

So anyway, protein shake for breakfast, turkey and fruit for mid-morning snack, some chicken + rice & corn for lunch, protein shake for mid-afternoon snack, top round + green beans for dinner, and I just slugged down another protein shake – well, I’m actually slugging it down right now.

Ty tells me I need to consistently eat to keep my metabolism churning, and I can feel it doing it’s job, because the food doesn’t feel like it’s hanging out in my stomach for too long, so obviously my body is processing it quickly.

I also took a day off from the gym today – I’ve been on for 4 day straight and figured my body could use a day off. Back at it tomorrow morning!

Update: Clearly I can’t count…it’s day #3!

Dude…enough chicken already!

I’m 4 days in to my 100 day challenge, and I tried to give chicken another chance, but I think I ruined it for myself last year. There’s just something about eating chicken that I’ve cooked – it makes me want to vomit!

I’ve never cooked chicken that has made me sick before, but for some reason, I’m super paranoid about it. When I eat it, I have that thought running through my head, and the strange thing is – it’s only chicken that I’ve made myself. I had some chicken at Miller’s house this weekend that was pretty damn good!

Just sent Ty a message about a substitute, and apparently I can’t go with pork – gotta stick with turkey or fish. I think Courtney made those tacos on Friday from tilapia…I might have to give that a try, and I’ll just fall back on halibut if I have to.