Chief Technology Officer & Photographer | Irvine, CA

I Deactivated my Facebook


No, I didn’t delete you from my friends list, but I did deactivate my Facebook.

The list of reasons behind that decision is long and comes without explanation, however, my initial feeling…it’s awfully quiet now. A nice kind of quiet…without ads…or updates from people/brands that I likely don’t really care that much about.

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Emotionally Engaging Lifestyle Ads

We have a client that we’re working with right now that sells a product for people with limited mobility due to a disability, and we had an amazing brainstorming session yesterday about the direction. This brainstorming session led me right back in to the theme of day #3 of the BOLO conference – story telling (from my perspective of course). Maybe I’m a little behind as far as online marketing/advertising goes, but I’m pretty sure everyone hasn’t gotten on board with this just yet.

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Now Booking 2013 Holiday Photos

Bergman Holiday Photo

Hey everyone – I’m booking 2013 Holiday Photos right now. Since the weather is getting cooler, and it’s always better to get your family pictures taken sooner rather than later, I’m starting to book spots now. I’ve got plenty of weekends open, however, they are filling up fast.

This year’s package will include the following:

  • 1 hour of on-site shooting (your choice or I can suggest one for you – within 25/mi of Ahwatukee)
  • Up to 5 family members – $20 for each additional
  • 10 edited images delivered digitally (through your choice of email/dropbox/etc)
  • $25 gift certificate on for printing & delivery of holiday cards
  • Total Price: $200

Call me @ 480-264-0012 or email me @ if you would like to book a session.

Learning About Lighting

Beau Frusetta @ Studio 8 in Phoenix, AZ

Took a little trip down to Studio 8 in Phoenix, AZ to learn some new lighting techniques with some fellow Phoenix Photogs…thanks again Chadwick…you’re place is great!

Picture above was taken with my Canon T3i using a 50mm lens @ 1/200 with F20.

The Arizona Cardinals Have Given Up

That loss yesterday was embarrassing. 58-0 against a division opponent that we already beat earlier in the year…are you kidding me? I guess that’s the way of the Arizona Cardinals though.

There’s an easy explanation for this…the defense quit (and the 8 turnovers didn’t help, but we’ve come to expect that). What has been keeping us in the games in our current losing streak? Our defense. No matter what, the defense has shown up, every single week, and produced. The offense has barely produced a fart, and that’s only because it was involuntary.

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